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AN AWARD-WINNING INDEPENDENT
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Getting a Higher Ranking on Amazon
Getting a higher ranking on Amazon (specifically the Amazon Best Sellers Rank, or BSR) comes down to one core principle: 👉 Sales velocity — how many copies you sell, and how quickly you sell them. But the system is influenced by several connected factors. Here’s how it really works and what you can do about it: 🔑 1. Sales Velocity (Most Important) Amazon rewards recent sales , not lifetime sales. A spike in sales over a short period can dramatically boost ranking. Cons
schlesadv
Apr 12 min read
For a Book, How Important Are Keywords and Key Phrases?
1. Keywords Control Discoverability 🔎 Amazon’s search engine (called A9/A10 ) uses your keywords to decide when your book appears in search results . For example: If someone searches “Civil War historical novel” Amazon will show books whose: Title Subtitle Description Backend keywords Categories contain those words. If your listing doesn’t contain those phrases, Amazon may never show your book to that reader. 2. Long-Tail Key Phrases Work Best Single words are too compe
schlesadv
Mar 102 min read
Why Are Amazon Rankings So Important?
On Amazon (especially for books) , a “boosted rank” simply means your book’s Amazon Best Sellers Rank (BSR) temporarily improves , meaning the number gets lower and closer to #1 . The lower the number, the better the ranking. What a Boosted Rank Actually Does: When your rank improves, Amazon’s algorithm tends to give the book more visibility across the platform. A boost can lead to: 1. More visibility in search results Books with better ranks tend to appear higher in
schlesadv
Mar 92 min read
Celebrating Valentine's Day
Romance books are widely considered the most popular book genre overall , especially in terms of sales and market share in the global publishing industry. 📚 Romance Often Leads in Sales Recent industry data shows that romance is the top-selling genre , often holding the largest share of book sales revenue worldwide (around 22–23% of total book sales in recent years). It regularly outsells other popular genres like mystery/thriller, fantasy, young adult fiction, and
schlesadv
Feb 141 min read
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