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AN AWARD-WINNING INDEPENDENT
PUBLISHING HOUSE

Is it Smart to Publish a Series or Trilogy?
Publishing a trilogy or book series isn’t just a creative choice—it’s one of the smartest strategic moves an author or publisher can make, especially in genre fiction like thrillers, sci-fi, fantasy, and romance. Here’s why it matters. 1️⃣ Series Multiply Sales (Not Add Them) When a reader finishes Book 1 and likes it, they almost always buy Book 2 and Book 3 . Instead of selling: 1 book to 1 reader You sell: 3–7 books to the same reader This is why authors like Tom
schlesadv
1 day ago2 min read
What are the Most Common Mistakes Authors Make?
✍️ Writing & Craft Mistakes Starting without a clear purpose Not knowing the genre, target reader, or promise of the book. Readers feel this immediately as confusion or lack of focus. Weak openings Too much backstory, world-building, or setup before anything happens . The first 5–10 pages must earn the reader’s trust. Telling instead of showing Explaining emotions instead of letting actions, dialogue, and consequences reveal them. Flat or inconsistent characters Characters w
schlesadv
2 days ago2 min read
Yogi Berra or Yogi Bear
Funny Mistakes in Print History Don’t worry kids, Yogi Bear is totally fine. But for a moment in 2015, Associated Press declared the cherished bear dead, when someone published Yankees’ legend Yogi Berra’s obituary under a hysterical title: "Yogi Bear has died. He was 90." While this was likely the mix-up of an underslept intern, Berra was known for his amusing unintentional witticisms and malapropisms, remembered for gems like "It ain't over 'til it's over," "It's déjà vu a
schlesadv
4 days ago1 min read
Celebrating Valentine's Day
Romance books are widely considered the most popular book genre overall , especially in terms of sales and market share in the global publishing industry. 📚 Romance Often Leads in Sales Recent industry data shows that romance is the top-selling genre , often holding the largest share of book sales revenue worldwide (around 22–23% of total book sales in recent years). It regularly outsells other popular genres like mystery/thriller, fantasy, young adult fiction, and
schlesadv
5 days ago1 min read
For a Single Editing Pass What is the Average Cost?
Professional editing for a 350-page book (roughly 87,500–105,000 words) typically costs between $1,000 and $8,000+ , depending on the level of service and editor experience. Proofreading is the cheapest ($\approx$$1,000–$2,000), while comprehensive developmental or line editing is the most expensive ($\approx$$3,000–$7,000+). Estimated Costs by Editing Type (for ~350 pages/90k words): Proofreading : $500 - $2,000 (fixing minor, final-stage errors). Copyediting : $1,000 - $
schlesadv
6 days ago1 min read
What is the Average Length of Time an Author Takes to Write a Book?
The average length of time an author takes to write a book varies widely, but here are realistic industry ranges: 📘 First-Time Authors 1–3 years is common. Many new authors: Write part-time while working another job Revise extensively as they learn the craft Spend additional time researching 📗 Experienced / Full-Time Authors 6 months to 1 year is typical. Seasoned writers often: Work from a detailed outline Maintain a consistent daily word count Have stronger editing di
schlesadv
Feb 121 min read
How Important is a Book's Cover?
A book’s cover is the first sales pitch , whether that happens in a bookstore, on Amazon, or as a tiny thumbnail on a phone. Before a reader reads a single word of your blurb, the cover has already answered a few unconscious questions: What kind of book is this? Is this professional? Does this feel like something I’d enjoy? If the cover gets those wrong, most readers never click, never pick it up, never read page one. Why cover design matters so much 1. It stops the scroll (
schlesadv
Feb 92 min read
What Do I Need to Pitch My Book to a Movie Producer?
A movie pitch deck is a short, highly visual presentation—usually a PDF or slideshow—designed to sell your film idea to producers, studios, financiers, or streaming platforms. Think of it as the movie version of a business pitch : fast, punchy, and impossible to ignore. It answers one core question: Why should someone invest time and money in this film? Here’s what a strong movie pitch deck typically includes: 1. Title Page Film title Genre Tone tag (e.g., “A grounded
schlesadv
Feb 72 min read
How Many Types of Editing Are There For Books?
1. Developmental Editing (aka Content or Structural Editing) The big-picture edit. Focuses on: Overall concept and market fit Structure and organization Plot, pacing, and tension (for fiction) Argument, clarity, and flow (for nonfiction) Character development, POV, and theme What you get: Editorial letter with high-level feedback Suggestions for reordering, adding, cutting, or rewriting sections 👉 This is where a book becomes good instead of just finished. 2. Line Editing
schlesadv
Feb 22 min read
What is the Difference Between an Autobiography and a Memoir?
An autobiography tells the story of your entire life , while a memoir zooms in on a specific slice or theme of your life. Here’s the clearer breakdown: Autobiography Scope: Your life from birth (or early childhood) to the present Focus: Events and milestones, usually in chronological order Tone: More factual, historical, and comprehensive Goal: “This is what happened in my life” Typical audience: Readers interested in the full life story (often public figures) Thi
schlesadv
Jan 301 min read
Should a First-Time Author Only Write About Something They Know?
Why “what you know” helps first-time authors 1. Authority shows up on the page When you know the subject: Details feel natural, not researched-in Confidence replaces hesitation Readers trust the voice—even in fiction You don’t need to be an expert in everything. You just need to sound like someone who belongs in the world you’re describing. 2. Emotional truth matters more than facts “Write what you know” isn’t just about jobs or hobbies. It’s about: Fear, ambition, grief, l
schlesadv
Jan 292 min read
For Most Authors is an Outline a Good Idea?
Why outlines help (especially at the start) An outline can: Prevent mid-book collapse (“I don’t know what happens next”) Expose weak logic early instead of 200 pages in Save time in revision (structure problems are the hardest to fix later) Keep momentum going when motivation dips Think of it as a map , not handcuffs. When outlines are especially useful Outlines shine if you’re writing: Nonfiction (memoir, self-help, history, business) Plot-driven fiction (thrillers, m
schlesadv
Jan 271 min read
Does Everyone Have a Story Worth Telling?
Short answer? Yes—almost everyone has a story worth telling. Longer, more honest answer? Not everyone needs to write a book, but nearly everyone could . Here’s the useful distinction. Why most people do have a story Lived experience is unique. Even if two people go through the same event, they don’t interpret it the same way. Perspective matters more than plot. A quiet life can be fascinating if the lens is sharp—think insight, reflection, or hard-won wisdom. Specifi
schlesadv
Jan 271 min read
Is it a Good Sign When a Publisher Has Published Same Author Multiple Books?
Yes— it is generally a good sign when a publishing company has published multiple books by the same author . Why it’s a positive sign 1. Author satisfaction and trust Authors rarely publish a second or third book with a publisher unless the experience was at least solid. Repeat collaborations usually signal: Fair contracts Professional editing and production Clear communication Reasonable expectations around marketing and royalties 2. The publisher invests long-term Publish
schlesadv
Jan 242 min read
Do Photos Add Value to a Book?
Yes— when used intentionally, photos can significantly enhance the reading experience . When used poorly or excessively, they can distract or even cheapen the book. The value depends on genre, purpose, and execution . When Photos Add Value 1. Nonfiction & Memoir Photos are often a net positive when they: Establish credibility (the author was really there) Humanize the story (faces, places, moments) Clarify context (historical events, timelines, transformations) Examples
schlesadv
Jan 241 min read
When is it Time to Submit Your Manuscript?
An author usually knows it’s time to submit a manuscript not when it feels perfect—but when it meets a clear set of professional conditions . Here’s how to tell the difference. The moment most writers think it’s ready (but it isn’t) “I’ve revised it three times” “I can’t find anything else to fix” “I’m tired of looking at it” “Friends say they love it” Those are emotional signals. Submission requires objective ones . The real signs it’s time to submit 1. You’ve solved the
schlesadv
Jan 242 min read
The Most Common Mistakes Authors Make
Starting to write before they clearly understand what the book is really about Not the topic—but the core promise to the reader . What this looks like in practice The story wanders or feels unfocused Themes are introduced but not developed The ending feels disconnected or unsatisfying Readers say: “I liked parts of it, but I’m not sure what it was trying to say” This happens to first-time and experienced writers alike . Why this mistake happens Writers often: Fall in love
schlesadv
Jan 241 min read
How Many Editing Passes Should a Book Go Through?
There isn’t a single “correct” number, but a professionally edited new book typically goes through 3–5 distinct editing passes , each with a different purpose. Fewer than that risks problems; more than that often yields diminishing returns. Here’s the industry-standard breakdown: The Standard Editing Passes 1. Developmental Edit (1 pass) Big-picture storytelling or structure Plot, pacing, character arcs (fiction) Argument flow, clarity, organization (nonfiction) Tone, audien
schlesadv
Jan 222 min read
Do Book Awards Matter?
Why book awards can matter 1. Credibility & Social Proof An award signals quality to readers, booksellers, reviewers, and media. Even lesser-known awards can reassure hesitant buyers. “Award-winning author” is a powerful phrase in marketing copy. Most useful for: debut authors, literary fiction, poetry, serious nonfiction. 2. Marketing & Visibility Awards give you a reason to pitch media, libraries, festivals, and bookstores. They can extend a book’s lifespan long afte
schlesadv
Jan 222 min read
How Important are Book Reviews?
Book reviews are extremely important , but how important they are depends on where the book is in its lifecycle and what your goal is (credibility, discovery, sales, or long-term reputation). Here’s a clear, practical breakdown—especially relevant in today’s publishing landscape. 📚 Why Book Reviews Matter So Much 1. Social Proof (Trust) Reviews answer a reader’s silent question: “Is this worth my time and money?” A book with no reviews feels risky Even 5–10 honest
schlesadv
Jan 211 min read
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