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Getting a Higher Ranking on Amazon
Getting a higher ranking on Amazon (specifically the Amazon Best Sellers Rank, or BSR) comes down to one core principle: 👉 Sales velocity — how many copies you sell, and how quickly you sell them. But the system is influenced by several connected factors. Here’s how it really works and what you can do about it: 🔑 1. Sales Velocity (Most Important) Amazon rewards recent sales , not lifetime sales. A spike in sales over a short period can dramatically boost ranking. Cons
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5 days ago2 min read
What Should be Included in a Book's Front Matter?
When you’re updating or revising a book, the front matter is one of the smartest places to make strategic changes—it affects credibility, discoverability, and reader experience before page one even begins. Here’s what you should review and potentially update: 1. Title Page Confirm title, subtitle, and author name are exactly as you want them marketed Update publisher name/logo if anything has changed Make sure subtitle reflects current positioning (this is often overlooke
schlesadv
Mar 282 min read
For the Cover, Which is More Important, the Image or the Title?
The image grabs attention first, but the title closes the deal. You need both working together—but if one has to “win,” it depends on the situation. Here’s how it really plays out: 1. The Image = The Hook When someone is scrolling Amazon or glancing at a shelf: The image is processed instantly (milliseconds) It creates emotion, genre expectation, and curiosity It determines whether someone even notices your book A weak or generic image → your book gets ignored before th
schlesadv
Mar 251 min read
For First-Time Authors
There’s no single “right” topic for a first-time author—but there is a smart way to choose one. The best first book usually sits at the intersection of three things: 1. What you genuinely care about If you don’t care deeply, you won’t finish. Writing a book is a long haul. Think about: Experiences that stayed with you Questions you keep coming back to Topics you naturally talk about For example, Harper Lee drew heavily on her childhood in the South when writing To Kill a M
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Mar 212 min read
Mark Twain, "The Great American Novelist"
🎭 His real name wasn’t Mark Twain His birth name was Samuel Langhorne Clemens .“Mark Twain” comes from a riverboat term meaning two fathoms deep (safe water for navigation), reflecting his time on the Mississippi. 🚢 He was a riverboat pilot before becoming a writer Twain worked as a steamboat pilot on the Mississippi River , which heavily influenced books like Adventures of Huckleberry Finn and Tom Sawyer . 🌍 He was one of the first celebrity authors Twain became a
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Mar 202 min read
Who is the Best-Selling Woman Author in History
The best-selling female author of all time is Agatha Christie . She has sold an estimated 2–4 billion copies worldwide That makes her not just the top female author, but one of the best-selling authors in history overall , alongside William Shakespeare Christie is famous for classic mystery novels like Murder on the Orient Express and the creation of iconic characters such as Hercule Poirot and Miss Marple. For context, other top-selling female authors: Barbara Cartland
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Mar 201 min read
Did Shakespeare Become Wealthy from His Plays?
William Shakespeare didn’t leave behind clear financial records the way a modern author might, so there’s no exact lifetime earnings figure. But historians have pieced together a pretty solid estimate—and the answer is: he did very well for his time . 💰 Estimated Lifetime Earnings Scholars estimate Shakespeare earned roughly £10,000–£20,000 over his lifetime (late 1500s–early 1600s). Adjusted for today, that’s roughly $2 million to $5+ million USD in modern buying power
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Mar 171 min read
Celebrating Jane Austen During Women's History Month
Jane Austen (1775–1817) was a renowned English novelist known for witty, romantic social commentaries which explored the lives of 19th-century country gentlefolk. Her work, celebrated for its sharp irony and realism, was published anonymously during her lifetime, bringing her lasting fame after her death. But the irony of our obsession with Jane Austen the woman is that during her lifetime, her works were all published anonymously. Her first novel to be published, Sense an
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Mar 151 min read
Harper Lee - Celebrating Women Authors
Harper Lee wrote To Kill a Mockingbird through a mix of personal experience, careful observation of Southern life, and several years of editing and revision. 1. It was rooted in her childhood Lee grew up in Monroeville, Alabama , a small Southern town very similar to the fictional town of Maycomb County in the novel. Her father, Amasa Coleman Lee , was a lawyer and local newspaper editor. His work and values strongly influenced the character Atticus Finch . Lee witness
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Mar 122 min read
For a Book, How Important Are Keywords and Key Phrases?
1. Keywords Control Discoverability 🔎 Amazon’s search engine (called A9/A10 ) uses your keywords to decide when your book appears in search results . For example: If someone searches “Civil War historical novel” Amazon will show books whose: Title Subtitle Description Backend keywords Categories contain those words. If your listing doesn’t contain those phrases, Amazon may never show your book to that reader. 2. Long-Tail Key Phrases Work Best Single words are too compe
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Mar 102 min read
Why Are Reviews on Amazon So Important?
Reviews on Amazon are very important for a book , but not always for the reason people think. They matter less for the algorithm itself and more for convincing readers to buy . 1. Reviews Increase Sales Conversion When readers land on a book page, reviews act as social proof . Typical buyer behavior: 0–5 reviews: many readers hesitate to buy 10–25 reviews: the book starts to look credible 50+ reviews: strong trust factor 100+ reviews: very established Even a small n
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Mar 92 min read
Why Are Amazon Rankings So Important?
On Amazon (especially for books) , a “boosted rank” simply means your book’s Amazon Best Sellers Rank (BSR) temporarily improves , meaning the number gets lower and closer to #1 . The lower the number, the better the ranking. What a Boosted Rank Actually Does: When your rank improves, Amazon’s algorithm tends to give the book more visibility across the platform. A boost can lead to: 1. More visibility in search results Books with better ranks tend to appear higher in
schlesadv
Mar 92 min read
What is the History of the Young Adult (YA) Genre?
The Young Adult (YA) genre is relatively modern compared with other literary categories. While books for children have existed for centuries, the idea of a distinct category aimed at teenagers only really emerged in the 20th century. Here’s a concise history of how the genre developed. Early Roots (1800s–Early 1900s) Before YA existed as a category, teenagers mostly read either children’s books or adult literature . Some books written during this period later became popu
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Mar 82 min read
What is the Breakdown for Hardcover, Paperback, and eBook Sales?
1. Sales by Format (U.S. Publishing Industry) Approximate overall market share by format : Format % of Sales Paperback (trade + mass market) ~40–50% Hardcover ~25–30% Ebook ~15–20% Audiobook ~10–15% Print formats together make up about 70–80% of the market . 2. Breakdown Within Print Among printed books: Print Format Share of Print Sales Paperback ~65% Hardcover ~28% Other formats ~7% Paperbacks clearly dominate print sales. 3. Amazon Format Sales (Interesting Trend) Even
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Mar 71 min read
Which Famous Books Have Been Banned or Challenged?
Here is a list of well-known books that have been banned or frequently challenged in schools, libraries, or countries. Many of these are classics that later became widely taught and celebrated. Classic Literature The Catcher in the Rye — J.D. Salinger Of Mice and Men — John Steinbeck The Adventures of Huckleberry Finn — Mark Twain To Kill a Mockingbird — Harper Lee 1984 — George Orwell Brave New World — Aldous Huxley The Grapes of Wrath — John Steinbeck Lady Chatterley’s Lo
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Mar 62 min read
Celebrating Women's History Month
Literary Fiction Toni Morrison – Nobel Prize–winning author known for powerful explorations of identity and history. Ann Patchett – Character-driven literary fiction with emotional depth. Jhumpa Lahiri – Elegant storytelling centered on family and cultural identity. Contemporary & Book Club Fiction Kristin Hannah – Sweeping emotional narratives with strong female leads. Celeste Ng – Thought-provoking domestic and social dramas. Liane Moriarty – Commercial women’s fictio
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Mar 41 min read
Why Has George Orwell's "1984" Been Banned in So Many Countries
1984 has been banned or challenged for nearly 80 years, often for contradictory reasons depending on the political landscape of the censor . Ironically, the book itself is a warning against the very censorship it frequently faces. Charger Press +3 Primary Reasons for Banning The American Library Association (ALA) and other historical records cite three main reasons for the book's censorship: Political Ideology : Anti-Communist : The Soviet Union banned the novel in 1949, sho
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Mar 22 min read
Which Book Has Taken the Longest Time to Write?
There isn’t a single, universally agreed-upon answer, but a few famous books are widely cited as taking the longest time to write , depending on how you define “writing” (drafting, revising, or publishing). Books Often Considered the Longest in the Making À la recherche du temps perdu by Marcel Proust Time spent: ~17 years (1909–1922)Often considered the strongest candidate. Proust obsessively revised the work until his death; the final volumes were published posthumously
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Mar 21 min read
Has Marketing Changed Over the Years?
Years ago, when Hans Christian Andersen would read to the children in his town, he signaled that a story was about to begin by sending up balloons—and the children came running. Marketing has changed enormously since then, yet in a fundamental way it hasn’t changed at all. We are still sending up balloons. First through print media, then radio and television, followed by social media, and now AI. The tools evolve, the reach expands, but the purpose remains the same: to al
schlesadv
Mar 11 min read
From Finished Manuscript Submission How Long Until Book is Published?
The time it takes a publisher to take a book from start to finish can vary a lot depending on the publishing route you choose (traditional, hybrid or self-publishing) and how you define “start to finish.” Here are the typical averages used in the industry: 📘 Traditional Publishing (with an agent & publisher) From finished manuscript submission to book release : usually 12–36 months (1–3 years) . If you include time to find an agent and sell the manuscript , many a
schlesadv
Feb 281 min read
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