On Amazon (especially for books) , a “boosted rank” simply means your book’s Amazon Best Sellers Rank (BSR) temporarily improves , meaning the number gets lower and closer to #1 . The lower the number, the better the ranking. What a Boosted Rank Actually Does: When your rank improves, Amazon’s algorithm tends to give the book more visibility across the platform. A boost can lead to: 1. More visibility in search results Books with better ranks tend to appear higher in