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M A R K E T I N G

As you know, most publishers do very little to market individual books unless the author is already a major name like Stephen King, James Patterson, or John Grisham.

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Barringer is different. We actively help our authors market their books.

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The Barringer team has spent many years marketing businesses, real estate developments, country clubs, and other organizations.

 

For the past eighteen years, we have brought that same marketing experience to our authors and their books. We work in partnership with our authors to develop and implement a marketing strategy. Depending on the book, we may create advertising and promotional materials, develop graphics, place and manage social media advertising, distribute press releases, create email campaigns, develop promotional pieces, pursue publicity opportunities, and advise authors on ways to build awareness and generate sales.

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The author is an important part of that partnership as well. We help create the opportunities and provide the tools and guidance, while authors participate in interviews, podcasts, book signings, events, social media, and other promotional activities.

In other words, we don't simply publish the book and wish the author good luck.

We stay involved.

Marketing

Book marketing works best when it’s intentional, layered, and long-term. Below is a clear, practical framework Barringer includes with your fee.

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The Barringer marketing team brings over 20 years of experience marketing both businesses and authors. Every marketing plan is custom-built to effectively reach your book’s specific target audience, using relevant channels both digital and offline.

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  • Social Media posting on Facebook, Instagram, and TikTok, depending on genre, plus distribution including:

    • Amazon

    • Barnes & Noble

    • Libraries

    • Walmart.com, Books-a-Million.com, Strandbooks.com, etc.

  • Ebook distribution on Amazon Kindle

  • Tiktok and BookTok for YA books

  • Promoting your book and brand with exposure--marketing is not a sprint, it is a marathon

  • A distribution network that includes overseas sales

  • Emails sent to database

  • Amazon Ads

  • Enhanced Amazon page with Look Inside, bio​, and strategic category placement

  • Barringer provides a a six-page document with strategies and marketing tips

  • Social media ads to promote book with link to Amazon

  • Design print ads

  • 50-60 second promo video

  • Book featured on Barringer website and social media with link to your Amazon page

  • Consulting from the Barringer team even long after your book is publish

​       Marketing & Launch Support 

  • Press Release distribution including, Wall Street Journal, ABC, NBC, FOX, Forbes, Washington Post, & More

  • Signage design for book signings

  • Press kit or media materials

  • Advance review copy (ARC) support

  • Amazon Ads

  • AI enhanced analytics and SEO, with keywords and key ​

  • AI Enhanced Marketing

  • AI-Optimized book descriptions and metadata

  • AI social media content

  • Ai-Powered audience targeting

  • Ai-Driven Email Marketing

  • AI-Repurposing Content (social media posts, press release, blog)

  • AI-Generated graphics for social, ads, websites

  • AI-Marketing plan analysis

  • AI-Sales generated long-term marketing strategy

  • Additional Services Available But Not Included in Our Fee

  • Website creation and hosting

  • Pitch deck for movie consideration

  • 3-5 minute book trailer 

  • Audio Book​

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